Portrait of Amber Lyon

AMBER LYON

Creative Direction · Branding
· Product · Visual Design

a little wild. a lot of design.

Austin, TXhello@alyoncreates.com512.538.4336linkedin.com/in/amber-lyon-92ba12433

Profile

Creative Director with 20+ years of experience translating consumer insights, creativity, and strategy into products and visual experiences that resonate. I have designed for a variety of ages and audiences. I lead teams and partner with licensors and factories to deliver work that is on-brand, on-budget, and built to sell. Curious, collaborative, and just a little wild: that’s how I lead.

NikeConverseBarbieFossilHarry PotterDisneyMarvelColumbiaWarner Bros.PixarDC ComicsUniversal StudiosLevi’sSeikoFour HandsSoleusBurberryArmani

Selected Work

Lake Hills Church Vinyl logo: bold charcoal lettering with a lightning bolt in the V over a halftone record circle and a warm, vintage crowd photo with raised fistsThe Shindig invitation, a vintage teal and yellow posterThe Easter logo in bold red retro letteringThe Back to School Blessing logo in navy scriptLake Hills Church Vinyl logo: bold charcoal lettering with a lightning bolt in the V over a halftone record circle and a warm, vintage crowd photo with raised fistsLake Hills Church Vinyl campaign board: the series logo applied to two guest-artist screen slides, two printed guest flyers and a four-slide Instagram carousel featuring Justin Furstenfeld of Blue October, Roger Blevins Jr. and The RocketboysLake Hills Church Vinyl campaign board, merchandise: the Vinyl logo on a black t-shirt, a cream t-shirt a gray hoodie and a trucker hat Lake Hills Church Back to School Blessing logo: navy script lettering with an LHC pennant and red, teal and yellow diagonal stripes on a cream backgroundLake Hills Church Back to School Blessing campaign board: the logo and icon system as the brand, applied to a print invitation postcard, a photo-op backdrop, an event graphic and a photo opLake Hills Church Shindig invitation, Join us September 24th at 6:00pm, in a vintage letterpress style with a navy shield, ribbon banners and red flourishesLake Hills Church Shindig campaign board: the vintage invitation as key art, with the matching mailer flyer and yellow invite card Lake Hills Church Shindig event volunteer shirts: a cream women's shirt with the Shindig lettering, red details and light blue circus icons, and a navy men's shirt with mustard lettering Lake Hills Students Winter Retreat master graphic: a pink and blue sunset circle with two pine trees, the Winter Retreat script and block lettering, and a teal squiggle pattern with yellow stripesLake Hills Students Winter Retreat digital: the slide and the Instagram storyLake Hills Students Winter Retreat print and merch: the handout card front and back, and the crewneck sweatshirtLake Hills Church Back to School Blessing, Sunday, August 13: a stitched varsity-style patch logo with blue stars and the Back to School Blessing script on a gold felt background with blue stripesLake Hills Church Back to School Blessing digital pieces: two slides, a special guest announcement and a giveaway, and a tall digital inviteLake Hills Church Back to School Blessing photo wall mock-up beside photos of the event: the built photo wall, lobby banners, the main stage and the donut stopLake Hills Church Back to School Blessing greeter signs and station signs: six round and six rounded-square welcome stickers in blue and gold with Smile, Hello, Welcome, Let's Go Team and Show Your SpiritLake Hills Church Back to School Blessing road sign and Instagram post with guest speaker Candace Cameron Bure, Sunday August 13Lake Hills Church Easter logo: bold red retro lettering with a black drop shadow and the line with Lake Hills ChurchLake Hills Church Easter Team Member lanyard, charcoal and white Easter t-shirts, and the Easter car wrap on a white Beetle convertible, front and three-quarter viewsLake Hills Church Easter poster series: five black-and-white photo posters with the Easter logo, service times Friday April 19, Saturday April 20 and Sunday April 21, Join us for a rollin good time, and LHC.ORGPoker Face series logo: bold distressed white lettering with stacks of red, blue and black poker chips on an ornate black pattern, with the line Do the right thing and let the chips fall where they mayPoker Face series social media: Instagram post template, a photo of the series cards, Twitter header, and Facebook cover with the profile picture overlaid as it appears on FacebookPoker Face invite card, front and back, shaped like playing cards, with the custom guest gift poker chip front and backLake Hills Church branding collection, page one of three: nine series and event graphics including Memorial Day, JOLT, Remix, Time to Spy, Beast Feast, Happily Even After, Rock 'n' Roll, For ATX and The Mystery MachineLake Hills Church branding collection, page two of three: nine series and event graphics including Free for All, It's Christmas, Believe, The Move, Family Style, We The People, Why Bother, Mother's Day and MorphLake Hills Church branding collection, page three of three: nine series and event graphics including There's Gotta Be More, Tough as Nails, Easter in Color, All In, Super Sweet Sunday, Mother's Day, Biography, Staying Power and At the MoviesLake Hills Church branding collection, page four: event and series graphics including Paid in Full, Christmas 2020, Believe 2020, Riot, Life of the Party, Team Night, Giving Tree, 25th Anniversary and Marriage MaterialView the invitation

Lake Hills Church

Brand & digital · 2015–2024

Visual identity for a church of 2,500+ members, with social, email, LED and digital presentations, web, print, and environmental pieces. Normal design was never going to cut it for this church. Nine years of bold, joyful, anything-but-ordinary work for a church that does life a little differently.

Close-up of the dial of the Nike Merge watchClose-up of the TIME FOR SPORT headline from the Nike advertorialThe Nike in-store poster, a dancer with flying hair wearing the Merge watchNike in-store poster hero image of a dancer with flying hair wearing the Merge watch, beside the Merge Collection advertorial pageNike Mettle Collection sales sheet: a catalog spread with the Mettle digital watch over black-and-white gears and weights, and the collection copy beside a product shotNike Time for Sport materials featuring the Torque SI men's watch: the red-beanie co-op ad and the in-case POS cardsNike Time for Sport advertorial for the Imara Strive women's watch: the full-page ad of the athlete stretching against the skyline beside the pink digital watch adView advertorials

Nike

Marketing director

Turned HQ strategy and a timing background into collections built for global retail markets. The focus was marketing materials, sales decks, retailer invites and POS, so every collection could shine at retail. Just design it. Then let the shelf do the talking. Shown: the Merge Collection and Time for Sport advertorials, editorial-style ads where the story and copy are part of the design.

The black Converse star and chevron logo on whiteConverse watches in a row in pink, red, yellow and blueThe burlap Watch Yourself packaging boxConverse Re-Mixed Watch Fall 2012 Review presentation: a black title cover and three pages for the 1908 Metal Case and 1908 All PU watch collections, plus a catalog sheet of the SA-04 watch in seven colorwaysConverse watches in a line: white digital and pink analog pair, striped canvas pair, and yellow and blue silicone pairConverse watch packaging: a molded kraft-pulp box with the lid open and the words watch yourself printed on the frontView the watches

Converse

Inaugural global watch line

Iconic, from the sole up. Product design, point of sale, packaging, and marketing for the first global Converse watch line. We took the iconic shoe, studied every detail from the boxing stripe up, and translated it into a cool watch collection for the brand.

Close-up of the Columbia chronograph watch showing the dial, bezel and caseA Columbia watch with a navy dial and steel braceletColumbia packaging tins and displayColumbia chronograph watch with black dial, blue and yellow accents, steel case and black strapColumbia watch with navy blue dial, steel case and steel link braceletColumbia military-style watches in a row: black dial with gray numerals, olive green dial, and black dial with orange numerals, all with black bezels and black strapsColumbia watches in a row: a steel case with black dial and yellow accents, the same watch with bright green accents, and the same watch with Columbia blue accents, all on black strapsColumbia watch packaging, the blue-lidded silver tin and the open tin with a black digital watch, above a wood and steel counter display and a clear acrylic display caseView the watches, packaging and displays

Columbia Sportswear

Inaugural global watch line

Product design, point of sale, packaging, and marketing materials for the brand’s first global watch collection, held to brand standards. The watches were engineered for time and built with the tech to match: rugged, trail-ready and made to keep up with the outdoors.

The gold Soleus S emblem on blackSoleus packaging and brand materialsSoleus running watches in a rowSoleus logo: the gold S emblem above the soleus wordmark and the line find your path. leave your soleSoleus Running packaging and brand materials: the printed gift box, the open kraft watch box and the brand presentation boardsFour Soleus running watches in a row: white with silver bezel, lime and black, blue and lime, and yellow and blackView the watches and packaging

Soleus Running

Private-label launch

A global private-label running watch and technology brand, built from brand identity through market launch. Soleus was made for the runners who don’t mind getting sweaty or dirty and care only about distance and time. Built for the ones who run through the mud, the sweat and the early mornings, every piece, from the watches to the packaging, was made to go the miles with them.

Close-up of the Original Mickey red booklet cover from the Disney watch collectionThe Original Mickey booklet spread with watchesThe Lion King Tenth Anniversary watch collection laid out togetherThe Original Mickey red booklet and The Mickey Mouse Watch gray booklet from the Disney deluxe wristwatch collectionInside cover spread of the Original Mickey red booklet, beside the booklet back cover showing the Original Mickey packaging, with a silver Disney Mickey Mouse watch above itLion King Tenth Anniversary collector set: the black tin with the watch inside, the sunset lid, the collector card, and a top view of the watch in its tinView the collection

Disney

Licensed watch collections

Led a design team and worked with factories on unique materials and designs for licensed collections sold through global retail. Disney magic is in the details, so every watch, material and finish was crafted to make fans feel it the moment they put one on. Shown: Original Mickey, a deluxe wristwatch collection, with its booklets, inside pages and back cover, plus the limited-edition Lion King Tenth Anniversary watch set.

Bright pink retro Barbie silhouette on a light pink polka-dot backgroundA Barbie watch on a floral catalog pageBarbie watches in a rowBarbie Style retailer invite: a pink and blue watch beside the line You can't be fashionably late if you don't have the timeBarbie 2001 Spring/Summer catalog cover with a heart-strap watch, tilted left, with the inside page overlaid on its right sideFour pieces from the Barbie line on pink stripes: a black felt-flower watch, a heart patches watch, an orange digital watch and a mini photo frameView the collection

Barbie

Product development · Creative direction · Design

Pink, pretty and made to be worn. Developed this Barbie collection, directed the line and designed the pieces: felt flowers, heart patches, a candy-bright digital and a matching mini photo frame, all styled like the accessories she would actually wear. Shown: the retailer invite, the 2001 Spring/Summer catalog and the collection together.

Close-up of the Hogwarts crest on the maroon diamond pattern of the Harry Potter catalog coverThe Harry Potter watch catalog pageHarry Potter watch and packaging piecesHarry Potter Spring 2001 catalog cover: maroon and pink diamond pattern on a parchment background with a Harry Potter monogram pattern with a brown leather spine and the Hogwarts crestInside spread of the Harry Potter Spring 2001 catalog: two pages of watches, a golden snitch clip, the tin packaging and a counter display, stacked on the maroon diamond patternHarry Potter product pieces on the maroon diamond pattern: the white owl fur strap watch, the tin packaging and the counter display towerView the cover

Warner Bros.

Licensed watch collections

Directed design for licensed collections, partnering with factories on distinctive materials and finishes for global retail. Shown: the inaugural Harry Potter watch line, where a little magic met the details, from the owl fur strap to the tin and counter display.

Experience

2015 – 2024

Design Lead|Lake Hills Church

  • Led creative direction and brand strategy for a mega church of 2,500+ members, shaping a cohesive, modern visual identity across all ministries
  • Designed digital and live-event assets including social media graphics, email campaigns, and LED and digital presentations, plus web, print, and environmental pieces
2010 – 2012

Creative Director|Adao Global

  • Partnered directly with Converse and Columbia brand teams to launch their inaugural global watch lines, overseeing product design, POS, packaging, and marketing materials while producing iconic designs that upheld each brand’s standards
  • Built and launched Soleus Running, a global private-label running watch and technology brand, from brand identity through market launch
  • Partnered with licensors and cross-functional design teams on product development, cost, factory communications, and brand approvals, keeping designs on-brand, on-budget, and production-ready
2005 – 2011

Creative Director, Marketing|Nike

  • Partnered directly with Nike headquarters on product line offerings and marketing needs, translating HQ strategy into creative that served the brand’s global priorities
  • Directed cross-functional teams to ensure every marketing asset met Nike brand standards, from concept through final delivery
  • Adapted creative for diverse global markets, tailoring materials to regional audiences while keeping the brand consistent
  • Drove global engagement and sales growth by aligning creative vision, timing, and technology across campaigns
1998 – 2003

Creative Director|Fossil Group, Inc.

  • Directed design teams creating dynamic watch collections that generated successful sales for retail giants and specialty stores
  • Led product line development, POS materials, packaging design, and creative direction for licensed and private label brands including Armani, Burberry, Michele, Disney, Barbie, Warner Bros., and Universal Studios
  • Partnered with factories to develop unique materials and distinctive designs for production
  • Designed small leather goods, apparel, and jewelry lines for the Fossil brand, ensuring each product aligned with brand aesthetics while meeting market demands
2003 – Present

Owner & Creative Director|A Lyon Creates

Independent design studio delivering purposeful, engaging work across digital, print, and packaging for brands and businesses.

  • Founded and run a full-service design studio, managing client relationships, budgets, and projects from concept through delivery
  • Partnered with clients including Levi’s, Four Hands Home Furnishings, Seiko Marketing, Chicka-D Apparel, Proof Advertising, Fit Kid Planet, Firefly Watches, Lake Travis Youth Association, Design With Moxie, Dark Arrow Security, and more
  • Adapt quickly to new industries and challenges, delivering brand-aligned work that is clear, purposeful, and built to resonate

Skills & Tools

Leadership & Strategy

Design Direction · Creative Direction · Brand Strategy · Team Leadership · Budget Management · Cross-Functional Collaboration · Consumer Insights

Product & Retail

Product Development · Licensing · Packaging Design · Point-of-Sale (POS) · Retail Design · Factory & Vendor Partnerships

Tools

Adobe Creative Cloud (Illustrator, Photoshop, InDesign, and more)

Education
Bachelor of Fine Arts, Baylor University · Graphics in Communication · Minor in Art History

About Me

Off the clock, you’ll find me roaming Austin in search of inspiration, usually outdoors and usually hungry. I’m a creature of habit when it comes to Tex-Mex: queso is a food group, and I will absolutely prey on a good breakfast taco. When the sun goes down, I keep chasing inspiration through this city’s diverse music and art scenes. And because the best things in life should be shared (tacos included), you’ll also find me mentoring and coaching young people in my community and serving with Mobile Loaves & Fishes.

TrailsTex-MexLive MusicArtServeAustin, TX

Contact

Let’s make something a little wild.

Emailhello@alyoncreates.com
Phone512.538.4336
LinkedInlinkedin.com/in/amber-lyon-92ba12433
Based inAustin, TX · open to hybrid, remote, or on-site